Elan is a high-end French Bakery serving freshly baked pastries and Specialty; Single Region, Fair-Trade Organic Coffee to the niche market in Downtown Newark; the home of Prudential head offices and the Rutgers University campus and dorms.

The franchise’s first location is both retail and catering to the general public, office associates, and students with a focus on offering unique, great-tasting pastries and coffee beverages along with various bubble tea in a friendly environment.